WKXL Super Sports Flagship
Brand Identity

Partnership
Madlab
Mesh Design

Client
Wankee Group



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The largest ever sporting goods flagship store of Wan Kee Group, WKXL, is situated footstep away from MacPherson Stadium with an area of 24,000 sq ft. The new location is followed by the new concept in WKXL. WKXL is divided into 8 zones, including soccer, basketball, running, outdoor, kids, rackets, Intime and Main Court, which is an idea designed from the angle of various sports lovers. Each zone has different setting according to the theme of the zone.

The identity captures a symbolic champion flag as its logomark and shouts in its neon lime brand color. A powerful use of repetition, and a minimal yet aggresive choice of sans serif typeface that is strong and visible.

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